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[CONFIRMED] When Real-time tracking requires consent

[CONFIRMED] When Real-time tracking requires consent

Marketers love real-time dashboards. Seeing how many people are on your site “right now” is exciting. But in Europe, the law is strict: not all “real-time tracking” is legal without consent. ACCESS TO REAL-TIME TRACKING INTERACTIVE GUIDE In this article, we break down what the CNIL (France) and the AEPD

CNIL & Web Analytics Without Consent: What You Absolutely Need to Know

CNIL & Web Analytics Without Consent: What You Absolutely Need to Know

TL;DR The French data authority CNIL allows web analytics without user consent only if very strict rules are met: purpose limited to audience measurement, no cross-site tracking, anonymized IPs, cookie lifetime ≤13 months, retention ≤25 months, no data reuse, user opt-out, and compliant transfers. Sealmetrics was built from the

Vanity Metrics 2.0: The Data That No Longer Serves Us

For years, marketers talked about vanity metrics in the context of social media: likes, followers, impressions. They were the numbers that looked good on a slide deck but did little to drive business results. Today, the problem runs deeper. Vanity metrics no longer hide in Instagram dashboards. They sit at

Long-Term Analytics: Why You're Still Building on Sand

Long-Term Analytics: Why You're Still Building on Sand

This week I've read more posts about iOS 26 than any other topic. And they all follow the same pattern: panic, quick fixes, more tracking to "compensate" for what's lost. But nobody is asking the right question. The question isn't "how

[CONFIRMED] Google Tag Manager Requires Consent in Germany

[CONFIRMED] Google Tag Manager Requires Consent in Germany

For years, Google Tag Manager (GTM) has been the backbone of marketing stacks, enabling teams to deploy tags and scripts without developer bottlenecks. But a recent ruling from the Administrative Court of Hannover (March 19, 2025, Case 10 A 5385/22) has changed the landscape: 👉 GTM cannot be launched without

[CONFIRMED] Meta’s Inflated Metrics Case. Can You Trust Your Meta Ads’ Stats?

[CONFIRMED] Meta’s Inflated Metrics Case. Can You Trust Your Meta Ads’ Stats?

The marketing world was shaken this week by news that Meta allegedly inflated advertising performance by nearly 20% and bypassed Apple’s privacy protections to rebuild lost tracking capabilities. As revealed by the Financial Times. For advertisers, this case isn’t just about Meta. It highlights a bigger problem: most

What Anthropic’s “Incognito Mode” Means for the Future of Marketing

What Anthropic’s “Incognito Mode” Means for the Future of Marketing

The Future of Marketing Is Private — and It Just Got a Signal Boost from AI Anthropic, one of the leading AI companies, just released a new feature called Incognito Mode — a privacy-first chat experience where nothing you say is stored or used to train models. At first glance, it may

Safari + iOS26: What Marketers Need to Know About Tracking and Attribution

Safari + iOS26: What Marketers Need to Know About Tracking and Attribution

Apple has just released iOS26, and with it Safari introduces major privacy-first restrictions. For marketers, agencies, and ecommerce managers, this update raises an urgent question: 👉 How can you measure conversions in Google Ads if gclid, fbclid, and other IDs are removed from the URL? In this guide, we’ll explain